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Authors Making it Big Need to Stop Making Marketing Mistakes

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Stop Press! Authors, you may just be making some big mistakes when it comes to marketing your books. We know that, as authors, you want to share your story with the whole world. But, sometimes, an author’s eagerness to share may just cost them. Below are our top ten marketing mistakes that authors make. Have a gander – are you guilty of any of them?

Taking a back-seat approach

Put simply, if you sit back and do nothing, don’t expect there to be a driver driving forward sales of your book. Books don’t sell themselves and, realistically for most of us, “sleeper hits” just aren’t something that’s achievable. If you don’t put in the hard graft and start doing some work on selling and marketing your book, then it simply will not sell. Books sell primarily through word of mouth, be that actual talking or through recommendations from other in other formats such as a web algorithm, on the radio or in a newspaper, to name a few. This is a conversation that needs to be started. And it needs to be started by you, the author, or it will never get off the ground.

Stop Making Sales Excuses

It’s the school holidays so parents are too busy to read.
Amazon has changed its search algorithms.
There’s been a difficult general election.
It’s summer time and the weather is too nice.
It’s Christmas.
The economy is doing well so people are doing more expensive activities than reading.
The economy is bad and so people can’t afford to buy books.

Ever uttered one of these excuses? I know I have! With these market “macro” effects, they are actually often a total illusion. I know that I am extremely sceptical about some of them! If you’re a relatively minor author, then these effects really should not be of concern. Sure, if you’re Penguin or Bloomsbury then you may need to worry a bit. But for a small-town writer, the biggest influence in your sales are the “micro” effects such as when you last published a book, or when you last advertised or promoted your work. These things have the biggest effect on your sales, not the fact that there’s been no rain for the last five weeks.

  • Be Audience Perceptive

When you see a friend in Walmart, you wouldn’t greet them in the same way as if you were to talk with a stranger. The same must be said about the way you promote your book. It takes skill to judge an audience and get the tone right. Some audiences are friendly and warm, whilst others are colder and want to be impressed or blown away. Some audiences will be looking to buy, some just coming for a nose in what’s going on. In being able to judge your audience, you will learn best how to market to them. If an audience is colder, you shouldn’t approach it with a hard sell. An advert that’s softer can work better. Likewise, if someone has just subscribed to your mailing list, they probably don’t want to get inundated with emails asking them to buy your latest book. They may be wondering what it is that you can offer them.

  • Advertising Platforms: They’re not all the same!

The way you approach different audiences should also be applied to different advertising platforms. Amazon and Facebook are both unique platforms and you will get the best sales from your books if you tweak your methods to make them more appropriate for each platform. You’ll climb up the ladder quicker if you work with the nuances of each platform rather than expecting all platforms to conform to your method of advertising.

  • Being a little bit too “out there”

We’ve all heard the adage of “thinking outside the box” and we authors are always searching for new ways of bringing books to the market. Sometimes this can go too far the other way. The authors that are most successful focus primarily on producing good stories regularly and market them appropriately (which these days usually consists of book sites, emails and on Facebook). Go too far away from the norm and you might just miss that money that is inside the money box.

  • Trying to be here, there and everywhere

It’s important to be good at marketing your books but that doesn’t mean that you need to do it on all platforms equally. If you’re awesome at Facebook Ads, then concentrate on that. You’ll be much better off sticking to one (or maybe two) platforms than trying to promote your books on ten different sites. As an author, you simply do not have the time to spread yourself thinly over all the platforms. Pick a focus and learn to master it. There will be time to learn the other ways later.

  • Be logical, commercially speaking

You love your book. You’ve spent countless hours writing and re-writing it. It’s your literary baby. When it comes to marketing it and the business-side of things, it pays to be level-headed and not to get side-tracked trying to sell it. Don’t step out from your target market in the hope of drumming up sales. If you do, this could lead to confused “also bought” recommendations on Amazon and other sites. It can be a huge waste of money. Stick to what you know and stick to your guns about your target audience.

  • Targeting Readers is about more than just advertisements

Put yourself in your reader’s shoes. Are you fun and quirky who writes satire? Or are you serious and factual and write historical novels? Whatever your style, your marketing and communication should reflect that at every given turn. When a customer buys a book, they are also buying a piece of the author to take home. Don’t disappoint them in your approach to advertising and marketing by making it vastly different to what they expect and have chosen to read. Your business emails and sign-up forms need to reflect your writing style and it needs to be seamless.

  • We can’t all be the next J.K. Rowling

A lot of authors come about through chance and luck. Take J.K. Rowling: discovered, poor Edinburgh author, writing from a café to save on heating bills. We can’t all be the next big thing and nor should we expect to be. There are more than seven million Kindle books in the Kindle Store. Should we really expect that we are going to be discovered and have documentaries made of our lives and movies from our books. No, we shouldn’t. You need to make sure that those who do look at your books retain their focus. What will make them want to buy and subsequently read your book? Likewise, what will keep them engaged and wanting to buy our next book?  Good aftercare is important for keeping audiences growing. Having a holistic approach to marketing can work in your favour.

  • Non-stop Marketing

This may seem contradictory, but you can stop with the all-day, all night marketing strategies. Sure, I want you to market your books, but I don’t need to see marketing at every hour God sends. Your most powerful marketing tool is always going to be a new release and new releases are accompanied by marketing pushes. If you’re not ready for a new release then pushing your sales on Amazon a few days every month will do more good than if you were constantly at it, trying to drum up more sales. You can afford to coast some days and it will be more beneficial for your long-term marketing strategy than if you were constantly working on it.

So, there you have it! Which ones are you most guilty of? Let’s change the game together!

Tolkienology Reaches 200,000 Followers!

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It’s a wonderful day to announce that Tolkienology now has more than 200,000 followers on Facebook!
I’m wholeheartedly grateful to the incredible audience on Facebook, hard-working admins, moderators, contributors, and supporters. This truly is an exciting milestone that’ll motivate us to come up with the best content possible for our followers and friends.
As a writer, I’m greatly inspired by J.R.R. Tolkien. I’m also an avid reader since high school, and I poured all my skills and knowledge into creating Tolkienology. Yes, I added a couple of pints of humor, too! Since 2019. I’ve created dozens of articles and thousands of memes and I consider Tolkienology my most successful online project.
But Tolkienology is not just a project to me. It’s salvation. When the road darkens, I flee to Tolkien’s worlds.
I find comfort in Rivendell, strength in Rohan, and hope in Gondor. Through Moria, I drill my way out of depression.
Thank you, Professor.

Support Tolkienology and join the Secret Fellowship Group!

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Short Fantasy Story: The River Rises – Chapter 1 (FREE)

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Eons ago, when human beings first developed in them a thirst for power, there was a Great War. First, they conquered the land — made weapons out of the earth. Then, they conquered the beasts and trained them to do their bidding. Finally, they conquered each other. Just as it appeared as though there was nothing left to conquer on dry land, they took to the waters. 

Their earliest expeditions were touted as endeavors of scientific inquiry. But pretenses were quickly forgone when they discovered that, beneath the depths of the River Prudence, lurked an entire civilization. A civilization of aquatic elves known as the Qa’Varim whose technology was so advanced — their customs so rich — that humankind could not help but claim it for their own. And, so, they’d found themselves yet another creature to conquer. The Qa’Varim, however, once a peaceful race, had no interest in being conquered. 

The Great War began — a war that would last for centuries. The elves could fare better on land than the humans could in water, but humans wielded such instruments of brutality, a barbarism of which the Qa’Varim were far from capable. Through many years of battle, however, the  Qa’Varim learned to think like humans. Organize like humans. They invented weapons of their own, and trained themselves in the way of combat. They fought underwater to become faster and stronger on land. 

By the end of it all, the Qa’Varim had evolved into a race of warriors. The tides of war had turned in their favor. In the war’s final days, The Counsel of Elves weighed their options: exterminate the humans or enslave them. For, even if they could trust the humans not to violate any terms of surrender they might offer, which they certainly could not, why should they? After everything that’d happened? After what they’d been forced to become? If the Counsel agreed on one thing, it was this.

But Kerithlan was not of the Counsel. He was a young general who led the most skilled unit of warrior elves to ever emerge from the River Prudence. Many would argue that he was the single greatest thing to ever happen to the Qa’Varim war effort. But, despite his facility for it, Kerithlan didn’t care much for war. And, unlike the Counsel, he struggled to muster the constitution to hate the humans. For, just as the elves had learned to fight from their enemy, the humans had slowly but surely learned to love — to care — from the elves. 

Unbeknownst to the Counsel of Elves, Kerithlan had followed in the footsteps of a decades-old faction of elves who secretly established and maintained “safe-zones” to protect human civilians from the throes of war. It was in one of these camps that he met Elsidore, a human girl who put herself in harm’s way time and time again to tend to wounded soldiers on both sides of the war. When he asked her why she would help the elves, she simply replied, “Because they needed my help.”

Kerithlan and Elsidore began to meet in secret. The young general would find any excuse he could to “collect intel” or “scour for supplies.” Anything to justify his absence. He’d trained himself a nearly unstoppable unit, after all. 

He’d fallen in love. And so had she. So, when rumors began to circulate that the Counsel of Elves saw no viability in a peaceful resolution, Kerithlan begged to differ. He requested an audience before not only the Counsel, but his soldiers, as well as civilian elves — as many as they could gather round. He spoke of the Old Ways. He pleaded passionately for peace and harmony among the two races. He even told them of his beloved Elsidore. 

When they objected, “Humans and elves could never live together in harmony,” he said, “If we cannot live as a family, we must live as neighbors.” He’d awakened something among the elves — especially among his fellow soldiers, who, like him, had only encountered a gentler humankind that had long lost its taste for dominion, and had oft looked into the tired, dying eyes of a generation that wondered why it carried on the war of its fathers —  a generation much different than the one their elders had faced. 

Even when the Counsel found itself split down the middle, the warrior elves rallied behind their general and swore to lay down their weapons. There was but one more siege before the war could end. The Qa’Varim, fortunate to be removed from a war that occured mostly on land, were happy to keep its hands clean — to be done with such senseless violence. Little by little, Kerithlan had sold his people on the promise of a peaceful end to the war. Those who refused these terms cast themselves out and took up life on the other side of the river. The truth was, they themselves had developed a taste for war. But, separated from their homes and marred by pride, this small faction of elves died out over the course of the next hundred years.

And so it was that, on the last day of war, the humans surrendered. Kerithlan laid out the terms of peace. The elves would return to the river, and the humans would never again invade the Qa’Varim. To be sure of it, Kerithlan would remain landlocked to spend the rest of his days with his betrothed, helping the humans to rebuild what the war had taken from them and teaching them the peaceful ways of the Qa’Varim. It was his duty, he felt. After all, it wouldn’t be long before he brought into the world a child, whose heart pumped the blood of a human. So began an era of harmony between humans and the world around them. But, such is nature, when their conqueror’s spirit was laid to rest, they slowly but surely made way for the emergence of a new race of conquerors.

Short Fantasy Story: A Fall of Silver – Chapter 1 (FREE!)

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Swells of dark waves lapped against the wax-sealed sides of the Swallow as it made berth in the Felltaen harbor. A steady breeze rippled down the white sails, granting it one final nudge as the anchor dropped and the crew scrambled to unload the precious cargo. Captain Ceri had been at the helm of the Swallow for nearly twenty years, and in all that time she had learned not to take any chances when it came to transporting the steward’s precious Kestel spice. While the steward demanded it, and paid handsomely for it, his interests in protecting it only went so far as the Kestel itself. Protecting the crew from thieves and scalpers was entirely the captain’s jurisdiction.

Ceri grasped the handle of a burning lantern and squinted to peer through the darkness. She held the lantern up as high as she dared, not keen on drawing any undue attention towards her ship while they were still unloading. The steward’s retinue was approaching already, and a hard lump formed in her throat that she forced herself to swallow down. She could only pray that she had not kept them waiting. Despite all her years of service, she did not doubt that the steward’s sorcerer would toss her over the deck for any infraction. That man made every hair on the back of her neck stand up.

The sorcerer approached, leading a group of men clothed entirely in black with the exception of a wide stripe of silver running down the center of their cloaks and the steward’s insignia stamped onto the leather breastplates. They moved like shadows in perfect unison, mimicking the sorcerer’s gait as if they were led by some enchantment to follow his exact steps, and no more.

The sorcerer, for his part, was cloaked in red—the same shade as a poppy flower with no need for obscurity. From the shadow of his hood, the light of Ceri’s lantern caught a glimpse of yellow eyes like a jungle panther. The reflected back the light, appearing almost white, and she lowered her lantern so quickly that it hit the ship’s rail with a ‘thump’.

The sorcerer held up a hand to the first mate, flashing the steward’s seal ring. They exchanged a few words, which Ceri did not hear, and the sorcerer reached into his cloak. Ceri’s fear formed a ball of ice in the center of her chest as she watched money trade hands. The sorcerer withdrew a heavy leather purse from the folds his cloak and held it out to the first mate. The first mate extended his hand and bowed his head, no doubt muttering the proper obsequious words whilst scraping a little lower than usual. The sorcerer stood there, motionless throughout the ritual, until the first mate finally accepted the purse and backed away slowly while remaining bent at the waist.

The sorcerer lingered for a few moments while the steward’s men checked the cargo. They dipped their fingers into the spice jars and rustled around to make sure that there was nothing filled with stones or grain to give them more weight. Once they seemed satisfied, the sorcerer turned, and the entire steward’s retinue melted back into the night-covered city.

Captain Ceri breathed a sigh of relief.

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Kestel was the sole reason for so much despair. Even the shining shores of Edelgrund were not immune to its effects.

Those who could not hear the water were often none-the-wiser. To them it all seemed the same. As long as the sun still glinted off the rippling surface and as long as the water still rolled in with the push and pull of all three moons, many were willing to turn their heads. The coastal dwarves, even, who pulled gems from the walls of grottos did not care to listen to the ocean’s plea. There were times when Inola felt that she, herself, was the only one who was left listening.

For those who knew what they were listening for, the ocean was deathly still. Churning waves and blowing ship horns were not enough to cover the grim silence that settled once one pushed their head underwater and opened their ears. He ocean had become a veritable graveyard, now that the dolphins had been driven away.

Men, a vicious race of over-indulgence and driven by purely selfish motivations, had been the ones who started hunting dolphins for their livers. At first, they took no more than a few at a time. The elves who lived by the water, Inola’s people, were distressed by the poaching and did what they could to protect the sea-dwelling creatures they had come to love. The dolphins were too friendly, too trusting, and they had been living in peace with the shore-dwellers since the New World began. They did not fear the humans as they should, and by the time they seemed to understand the dangers (despite all the warnings from Inola’s people), it was too late. More and more began to die until they were being netted and slaughtered in droves. Their livers were harvested to be squeezed and ground down into the main component used to make the Kestel spice.

Kestel went by many names. It was called “Silver” by the aristocracy and “Nettle” by those too poor to even get their hands on a pure pinch. An ounce of the stuff was worth its weight in gold. Men could buy acres of property for much, much less. Even the aristocrats did not have access to its purest form. For the poor, it was cut through with cheaper ingredients—flour, sometimes, or charcoal powder depending. As long as there were enough granules for them to get to their kick, that was all they needed. Only the steward ingested it unaltered. It was all the rage in court to carry it around in little silver tins with painted tops that the aristocrats would tap on before pinching up enough to snort.

Furs, acreage, lumber, silk, perfumes—all the bustling trades of the Old World had come to a grinding halt with the fall of civilization. There were so many who had hoped that new opportunities would come rising out of the dust of the old. Some fools still dreamt of a world where those who inhabited it maintained peaceful relationships with one another, but that was not the case now—not for Elu.

Spice was the only currency. It was the only thing anyone ever wanted. The entire New World was obsessed with it. It did not matter that the dolphins were dying and had been driven so far from the shores that the ocean was silent. It did not matter that the world was suffering because snorting Kestel drove you mad. There were elves living close to Felltaen who had become so hooked on ‘Nettle’ that they could think of nothing else. They lived and breathed for it, even as lesions broke out across their skin and made them fall deathly ill.

The steward of Felltaen did not care about an of it. The coastal dwarves and the woodland elves, both of whom the human civilization treated as less than dirt, were so eager to make a decent living that the did not care about what a plague Kestel was, or how it infected everything it touched.

Inola had not been around to see the Old World fall. It had all occurred before her time. But she had heard tales of what the had then called Arentse, and it sounded like a better world than the one they were living in now. At least then, there had been something to live for other than the consumption of a powder.

The steward believed that it made him immortal. He believed that ingesting spice would keep him young and grant him life everlasting. Inola did not know how true that was, and she did not care. She could not see the appeal in living forever when the world was falling down around you and your own court was too busy scratching boils on their skin to enjoy the beautiful things surrounding them.

And once all the dolphins had died, what would come then? What would the steward hunt to extinction next, in the pursuit of the unattainable?

There was no answer that sounded right, or good enough for Inola. She balled up a thin blanket and shoved it into her bag along with a wineskin and some kelka, unleavened Elvish bread made with olives and wrapped in grape leaves.

If the steward was not going to stop, she would have to make him stop. That meant going to Felltaen and putting an end to it all herself. And if that also meant going so far as to cut off the steward’s head and kicking it out a window, she would do it. She was not afraid.

She should have been, was what her brother told her. She did not have enough fear, and that was her greatest weakness.

And perhaps he was right. But she could not bring herself to sit in her home and do nothing while the ocean fell silent.

 It was dark outside when she pulled up the latch that kept the small, round wooden doors of her window in place. The rest of her family was not yet asleep, otherwise she would have gone through the front door. As it stood, she folded up a note and stuffed it underneath her pillow before climbing onto the bed so that she could reach the sill. Her brother, her grandmother, and both her uncles were all downstairs. Her uncles would be filling their long reed smoking pipes and talking about mundane things such as the upcoming storm season and how it might affect the fishing. The strings of her brother’s mandolin carried soft, mournful music up through the floorboards, and Inola paused to listen to it for just a little bit longer.

She knew that she shouldn’t linger, but it was tempting to fly back downstairs and throw her arms around her brother’s neck one last time. She did not do it, only because she had to cling to the idea that she would see him again—or everything she was trying to accomplish would be for nothing.

After a moment’s more hesitation, Inola slipped through her window and dropped down to the soft earth on the other side. She swung her bag around her shoulder and pulled the strap across her chest before disappearing off the side of the main road that fed into Felltaen.

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The Birth of Max Erro

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Finally! After decades of being a huge fantasy fan, I’ve decided to get my feet wet into fantasy streams under my new pen name Max Erro.
Max Erro will write epic fantasy, shot fantasy stories, mystery & love stories. Basically, all fictional works will be published under Max Erro, while I’ll use my real name for non-fiction titles.

Why Max Erro?
Well, Max is the main character of “Wild Cherry Blossoms” novel that I’m writing, and has an important personal meaning to me.
Erro comes from the Latin verb “to wander”. So yes, I’m the maximum wanderer, let’s hope I’m not the lost one.

Since I’m a huge Tolkien fan, my works are expired by his lore. I hope in time I’ll publish some stories that will impact other lives, just like Tolkien’s works had an impact on my life. Literally, Tolkien saved me when I was in a very dark place.

My first fantasy stories are wrapped around sea elves that live deep underwater on the ruins of the Old World. The New World that is taking shape now is much different; although these worlds are never set to connect nor collide, life always finds a way.
My main character is Inola, a young sea female elf whose friendship with animals, especially dolphins, will make her break the magical boundaries of her world. Inola is fierce and stubborn, but her faith is not sealed underwater; however, there are some things much deeper, much darker, and older that will hunt all protagonists of the stories. That’s the realm of Aquastell.

These stories will be available to my subscribers – some of them you’ll be able to read for free, while some are connected to special subscription tiers. I hope you’ll like them and I hope that you’ll join me on the adventure of creating a magical new world.

Please subscribe to my newsletter to start receiving updates about my literally projects 🙂

Social Media Guide: Build Your Tribe on Facebook as a Published Author

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You’ve put in endless hours of typing, coming up with complex characters and plot devices, and doing the research that gives your book shape, structure, and authority. In essence, your book is ready to be sent out there into the wide world of readership… but in order to make the kind of impact (and the kind of sales figures) your hard work deserves, it’s got to reach your target audience, and create the buzz it needs to succeed. In order to achieve this, and in order to gain the required momentum for stellar sales, you’re going to have to use all the tools at your disposal. Your first port of call? Facebook – the world’s busiest, most vibrant, and most populated social network.

Build Your Tribe on Facebook as a Published Author, by SEO and social media marketing guru Slaven Vujic, is your one-stop shop for everything you could ever need to know about utilizing social media as a self-published author. Based upon first-hand experience, and brimming with expert tips, tricks of the trade, and innovative approaches to relationship-based sales building and exposure, it’s the ideal guide for those seeking to improve their sales by making use of Facebook’s extensive network of potential customers. Quite simply, if you’ve written, edited, and published a book, then this guide to improving your book’s performance is nothing short of essential in today’s social media-dominated market.



Make no mistake, Build Your Tribe on Facebook as a Published Author manages to succeed where other self-published author guidebooks fail. The reason for its effectiveness? This guide isn’t about direct sales, nor does it teach how to use Facebook as a straight-selling tool. As the title suggests, Build Your Tribe on Facebook as a Published Author intuitively assists self-published authors in establishing relationships with their target audience. By creating communities of loyal fans who will not only purchase your books, but who will be your cheerleaders, standard bearers, and the ones to start an enduring buzz about your work, you’ll establish a tribe of your own, which – with the right techniques and approaches – will grow, and grow, and grow.

The world of self publishing and self-promotion is one that changes with the wind and never ceases to evolve with each passing year. As such, today’s self-published authors need to stay thoroughly on top of every development and know exactly how social media and contemporary forms of communication can benefit their work. Slaven Vujic, with his years of experience helping authors succeed at the cutting edge of the digital marketplace – most notably on leading platforms like Amazon – is the ideal tutor to unravel the most effective and rewarding ways to get your book into the right hands. Clear, concise, and easy to follow, his methods are consistently backed by real-life examples of success, allowing authors everywhere to build their tribe, find their voice on social media, and lay the pathways to success that their hard work and dedication deserve.

Social Media Guide for Authors: Ninety Days to Your Tribe

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What if you could completely transform your social media management and social media strategy in just ninety days, making use of a wide array of tips and techniques delivered in ways that are easy to follow, and which genuinely provide enduring results? That’s the premise behind Ninety Days to Your Tribe by Slaven Vujic, a compelling, highly readable, and compulsively practical book about approaching social media strategy in ways which make a real difference to your business.

Entrepreneurs and marketing teams have long since argued and debated over the best approaches, techniques, and strategies when it comes to making use of the myriad opportunities that social media presents. Vujic’s perspective is a refreshingly simple one, and is based upon a premise which is as appealing as it is tried and tested: don’t just do social, be social. That’s the essence, right there: introducing the notion that social media marketing isn’t about selling or pushing products and services upon your audience, but rather about building a tribe, a family, and a network of enthused potential clients who’ll happily generate buzz on your behalf.

By basing his approach on a combination of the time-honoured (word-of-mouth and developing consumer enthusiasm) and the cutting-edge and contemporary, and by blending that with the global reach that networks such as Facebook allow, Vujic has demonstrated the power and influence that a meaningful two-way interaction with a target audience can create.

Any risks of such a thorough and explanatory text being a little on the dry side quickly dissipate, thanks to the book’s engaging style and methodology. Like all the best teachers, Vujic draws upon his own experience to ensure the social media marketing strategies are founded in reality. In his ever-idiosyncratic style, this means basing the premise of the book on the creation of an engaged and dynamic online Tolkien fandom, which grew from a hobbyist’s passion into something genuinely profound and marketable. By building a social media tribe from an authentic attempt to spread excitement, ideas, and two-way discussions, success was as organic and enduring as it was swift in arriving; the titular ninety days is laid out as a logical, easy-to-follow eleven-step program, flexible and agile, and capable of being followed by a wide array of small business owners and brand managers.

Vujic guides his readers through his program, based consistently on the aforementioned Tolkien example, with ease and a sense of fun throughout. However, this book is far from light-hearted or frivolous – it lays out how to develop those success-driving engaged communities in great detail, from building mailing lists and website audiences to developing a powerful Facebook presence, perfect for those seeking updated solutions to social media strategy.

What’s more, Vujic’s techniques and social media marketing lessons manage to hit the zeitgeist in ways other guides would overlook. By going into meme marketing, how to utilise Facebook ads, reaching out to influencers and making use of data analytics, he shows how to bring together the various strands of your strategy together, to form a well-oiled social media marketing regime.

For small business owners and entrepreneurs looking to build their brand and their online presence, Ninety Days to Your Tribe by Slaven Vujic is an invaluable resource for 21st century social media strategy progress. Refreshing, direct, and packed full of surprising insights and real-world examples, there’s little doubt that this book provides no shortage of keys, each unlocking the potential of authentic social approaches to business success.

Transformative memoirs “I see You”:

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t was a beautiful sunny in early February and snow was reluctantly retreating from sun-kissed surfaces. Happy boy Vito had been spending a couple of hours in his new kindergarten, and I was busily approaching the colorful building. I paid no attention to the beautiful day or the cheerful colors because I had a hundred things on my mind. Work, work, and more work. Frustrated and forever dissatisfied, always hungry for success. Yes, that would sum it up nicely today. Back then, to myself, I was someone who enjoys his job, who is ambitious and does great things. Time changes your perspective and it does so quite quickly.

I arrived to the kindergarten where I was met by the nice gentleman, the kindergarten psychologist. We’d met before and had had a chance to briefly discuss Vito’s problems. I was glad I ran into him so that I could jump on him with a gleeful “Told you so!”, implying that Vito had adjusted to the kindergarten just fine. My triumphant stance was greeted with a compassionate smile and a friendly handshake. This nice gentleman had no need to defend himself or fight my arguments. He told me I could see for myself how Vito behaved in the kindergarten by taking a look through the window of his kindergarten group room- This group was not actually kids his age, but a group of younger children, where he was placed so he could fit in more easily.

It was all but a normal look through the window. This was an insight into the world I constantly tried to ignore. . An insight into something that could not happen to me. Not me, not my Vito. Why would it happen? Why us? But that was also a moment when all the forces fighting against accepting his state disappeared. My beautiful little bear was a lot taller than his little peers. The whole group had a common spirit and was dedicated to functional activities. My angel was in his own world. . He passed by the kids like they were trees in a forest. He was focused on an object and accidentally knocked down a little child, unaware of his surroundings. He played with his little piece of ribbon, far from everyone else. He didn’t look happy and he wasn’t smiling. He was… nothing. Undefined, absent. Different. Special. He ran through the room, occasionally letting out noises, each time attracting confused looks by his peers. Some of them brought him toys, but he didn’t take notice. He was licking the window.

I was known as a tough guy people would often come to for level-headed support. Crying wasn’t my thing; I handled my issues in a different way. But this one I could not handle. Tears began rolling down my cheeks as I stood before the window to that world. I broke down. I had to get some air. I sat down on a bench in front of the kindergarten and covered my face. I didn’t care that I was crying like a baby. I no longer saw the snow, the sun, my business problems. I saw only him. My son, caught in the web of a world I constantly claimed didn’t exist. I felt weaker than ever before. I felt weaker than ever before. Images flashed before my eyes – Vito as a baby, his restless nights and days. I felt guilty I saw only short flashes. I hadn’t been there for him. And now he’s waiting for me inside, in a place he doesn’t belong. In a place that improved my image as a father, a delusion that led me to believe my Vito was fine, too. He wasn’t fine. Not at all.

With my feet heavy, I returned to the kindergarten. . I stood at the door silently and, gesturing, asked that they bring me Vito. e saw me and, like countless times before, came to me emotionless.

I was putting on his shoes and couldn’t look him in the eye. I kissed his hair and said: “Forgive me, my son.” I took him into my arms and held him tightly. I felt I needed him at least as much as he needed me. Even though he couldn’t display any emotions, he saw something different on my face. A tear. He touched it with his finger and it disappeared. He observed his wet little finger. I observed it as well. That tear is gone and I’ll never know what was in it. A moment goes by, and so does an eternity. I didn’t want not to know anymore. I want to know, I want to live and I want to feel. I knew it at that moment, but I had no strength..

Excerpt from I See You

Croatia: The Ultimate Guide for Digital Nomads

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1. Introduction

Being a digital nomad seems to have become a trend, and in fact, there is a lot of talk about this lifestyle. Thanks mainly to social networks and the photos we see on Instagram, we have come to idealize digital nomadism.

Truth to be told, being a digital nomad isn’t easy at all times, but it is one of the best experiences you’ll ever have. Why? Let’s look at the main reasons:

Freedom to work anywhere, anytime

Location independence and flexible hours are the obvious benefits of being a digital nomad. As remote workers, we choose our temporary base, our working hours, and our office setup. When you are a digital nomad, there are virtually no limits to where you can be, and the same goes for your working hours.

Sure, you have to devote the required hours, but you don’t have to ask anyone for permission to take a day off.

Likewise, you can work 10-12 hours one day, and 4 hours another. If your organizational specificities allow it, you’ll be the master of your own work.

Inspiration from nonstop travel

Traveling means being a modern explorer, discovering distant lands, and immersing yourself in foreign cultures. A digital nomad lifestyle guarantees unlimited travel, averaging 12 countries per year.

You could do more, but a month per country is the minimum you need to feel a little settled and avoid the fatigue of the journey. Regardless of the number of countries, constant traveling has one main advantage: inspiration.

If you are a travel enthusiast, you will find that nothing beats the inspiration you get from seeing fascinating places, meeting interesting people, and breaking through cultural barriers. Inspiration for what? You may ask. The answer is simple: inspiration for life.

Traveling fuels your motivation to live a life worth living, to understand the world a little better, and to ask more of yourself. As a result, all the inspiration you get from long journeys can foster your personal growth but also provide courage for your entrepreneurial journey.

Geo arbitrage

Another great advantage of digital nomadism is geo arbitrage. This is a relatively modern term that could be defined as “relocating to take advantage of the lower costs of a city or town.” As such, geo arbitrage allows you to increase the quality of your life by moving to a cheaper location.

Think, for example, about New York and Austin. In this context, the same salary will offer you a much better lifestyle in Austin than in New York.

As a digital nomad, you can take full advantage of the price differences.

Adventure

Just like inspiration, full-time travel is a reliable source of adventurous experiences and memorable moments.

Rafting in Bosnia and Herzegovina, hiking around volcanoes in Costa Rica and wine tasting in the Chilean Andes are just some of the activities that you can take part in within a span of a one-year time. If you are a digital nomad, a new adventure is looming around every corner.

The only limit to what you can experience is your imagination, and your bank account, of course.

Personal growth

As a digital nomad, you constantly expose yourself to new situations, challenges, and ideas. Whether it’s discovering a country’s subway, meeting like-minded entrepreneurs, or suffering from setbacks, personal growth is a key aspect of digital nomadism.

You will become more open, more confident, and more adept at organizing things. All of these qualities will serve you later no matter if you decide to be a digital nomad indefinitely or establish yourself somewhere.

Opportunity

Finally, the last big advantage of a digital nomadic lifestyle concerns networking.

You may find it difficult at first, but once inside the coveted bubble of digital nomadism, opportunities will come your way and you will realize that they would have not been in your reach if you were back home.

Why Croatia?

So, now we know why being a digital nomad is just as great as people describe it to be: but why should you decide to have this adventure in Croatia? There are many reasons to choose Croatia as your destination for nomad traveling, which we’ll look at throughout this e-book. First, we’ll look at the documents you’ll need to put together, and how you’ll have to apply for the visa. Then, we’ll talk about the main characteristics of Croatia, such as its culture, natural beauty, connectivity, and safety. We’ll also discuss what is there to see in Croatia, such as its islands, national parks, and cities. Afterward, we’ll give you some tips and tricks on how to enjoy your time in Croatia, such as a possible road trip, what to eat locally, what are the best hotels for digital nomads, and which activities can be performed in Croatia. Enjoy your reading and fall in love with Croatia!

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The Five Wizards

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Origins

Wizards, pointy hat and all, originated in some form long before Tolkien. Tolkien himself probably drew on old descriptions of the Norse god Odin, who unlike the modern Marvel rendition appeared most often in the ancient Nordic tales as a wandering old man. He was sometimes depicted with a staff, other times with a hat of sorts. Tolkien, who was steeped in the epics of the North countries, seems to have used some of those early descriptions as a starting point.

Of course, another famous wizard lived much closer to Tolkien, both in time and space, than the roving Odin. Tolkien had only to look to neighbouring Camelot for a more recognizably “English” wizard. Images of Merlin also fit part of the stereotypical wizard we think of today: old, bearded, sometimes hatted also. But there’s still nothing quite as distinctive as Tolkien’s own take.

Enter, Stage Left

It’s in The Hobbit where Tolkien gives us that wonderful, full-throated declaration of a wizard, one which almost no other author has been fully able to escape:

All that the unsuspecting Bilbo saw that morning was an old man with a staff. He had a tall pointed blue hat, a long grey cloak, a silver scarf over which his long white beard hung down below his waist, and immense black boots.

“Good morning!” said Bilbo, and he meant it. The sun was shining, and the grass was very green. But Gandalf looked at him from under long bushy eyebrows that stuck out further than the brim of his shady hat. (Tolkien, The Hobbit, p. 13)

The basics are here again – old man, beard, staff – but Tolkien added his own flourishes. For the first time, it’s a tall, pointy hat. There’s a scarf, which somewhat curiously has been overlooked by many imitators, but now stands forever immortalized by legions of Potter-ites the world over. Gandalf’s beard is almost stupidly long; in the hands of a poorer writer, this could have been borderline homeless-person territory. And yet, all the odd little elements in Gandalf’s description – the mismatched blue hat and grey cloak, the huge black boots – somehow amounted to of the greatest character introductions in all of literature.

For Gandalf is not, of course, a homeless beggar; he’s not even some sort of down-on-his-luck resident wise man. He’s wise, but he’s also immensely powerful. All the eccentricities of his outfit say, “This guy is something beyond the people you normally encounter.” More than the wizarding “uniform,” I think that’s the element that Tolkien plucked from the earlier tales of Odin and Merlin. Wizards are not magicians; they don’t specialize in tricks, magical or otherwise. Gandalf will even say so himself, famously, in the film edition of Fellowship of the Rings, when Bilbo initially refuses to give up the Ring. “I am not some conjurer of cheap tricks!” Gandalf declares angrily. In my opinion, it’s one of the better lines added in the movies, capturing some of Gandalf’s nature. Tolkien created Gandalf along the lines of Odin and Merlin – a man of immense power. Odin, remember, is a literal god, and one of the chief among the Norse mythology. Merlin is, well, Merlin; the only wizard possibly more famous and with a longer history than Gandalf himself. Like the other two, Gandalf will prove in Tolkien’s story to be a wielder of immense power. Like Merlin, he is also a key power broker behind the scenes, a chess master moving pieces into position across a huge board. And like Odin, he’s something greater than human.

For Gandalf is one of the Istari. “Oh, the Istari!” you say. “Uh, just refresh my memory again… what’s an Istari?” Well, I’m glad you asked. The Istari were Maiar, of course!

What’s in a Wizard?

If your eyes are starting to get a little crossed, don’t panic! The history of the Wizards (the Istari) starts to get perilously close to requiring a greater lesson on Tolkien’s whole mythology. That, of course, is a far bigger order than we can delve into here; if I ever decide to tackle that topic, we’ll put a link to it here for anyone wishing to dive in. It all boils down, roughly, to this: the Maiar were powerful spirits; not the “gods” or “chief angels” of Tolkien’s divine order, but their assistants. Think something along the lines of angels, or maybe archangels. There are countless Maiar, but a handful factor into the storylines of The Hobbit and The Lord of the Rings. By far the most significant of those is, um, the Lord of the Rings. That’s right, Sauron is a Maia. Unlike Gandalf, who arrives much later, Sauron becomes corrupted and falls into evil. His nature as a Maia is what lets him do some of his nastier tricks. In The Silmarillion, he can change form (he likes a bat-form, which is creepy), although he later appears as a handsome, winsome human male, leading the men of Numenor astray (the ones who escaped Sauron’s influence founded Gondor, so you can think of them as Aragorn’s super distant relatives.) Of course, in the Lord of the Rings, Sauron can’t take a physical form anymore. He’s permanently a spirit, appearing only as a great, fiery eye. There’s a whole string of events connecting those dots, but that’s the short version.

What’s this have to do with Gandalf? Like Sauron, Gandalf is a Maia. He’s an ancient spirit, who journeys, or rather is sent, from the Blessed Lands in the West, to Middle-Earth, to help combat the return of Sauron. And he’s not the only one; there are five wizards, although only three factor into the more well-known events. Each wizard took the shape of an old man, rather than, say, an Elf. I suspect (just a gut feeling here) that this is because Elves in Tolkien’s Faerie are the first creations of his gods; in some ways, they’re not terribly different from wizards. Elves live forever (unless they are killed) and are (usually) incredibly wise. Having an Elvish wizard may have somehow weakened the effect. So Tolkien sends the Wizards as men, older men to be precise. Unlike Sauron, they cannot change form; there also seems to me to be some sort of weakening effect, because they arrive in Middle-Earth later than Sauron does. Again, as an aside, Tolkien definitely shares one of the classic ideas of Faerie; in the youth of the world, magic was stronger, magical beings more common, etc. As the world ages, magic wanes, or perhaps withdraws; in Tolkien’s world, it seems to do both. The Elves withdraw and leave Middle-Earth, bit by bit. And while Gandalf and his fellow wizards are strong, even together they don’t seem to have the strength to take on Sauron, even when he’s in a weakened state, at least openly. (There’s one exception to this, but that’s a tale for another time. For those of you looking for a reference to Sauron as the Necromancer, though, I haven’t forgotten that part of the story!)

The Five Wizards

Five Maiar were sent into Middle-Earth, becoming the Wizards. They appeared as old men, and they were each assigned a colour. The chief of the wizards, Saruman, wore white. Gandalf, the second, bore the moniker “the Grey.” The third member, Radagast, wore brown. If you’re counting at home, you’ll realize that only comes to three, not five. What about the other two?

The last two wizards are a bit of a mystery. Tolkien referred to them in his published material only very briefly. They seem to have both been assigned the colour blue. The Blue Wizards journeyed through the western portions of Middle Earth, where The Hobbit and LOTR are both set, quite quickly. They travelled into the East, lands shrouded in darkness and evil, and their story was lost. In short, they remain a mystery. I should note, in the unpublished material which has trickled down to Tolkien’s fans in bits and pieces through the decades, there’s a bit more information. Tolkien’s world was ever-growing, evolving, expanding. These were the stories that literally occupied much of his life; he didn’t sit down and write the tales in a day, a year, or even a decade. Portions of the story changed over time, and while he never published stories which featured the Blue Wizards, he did apparently revisit their conception later on. The Blue Wizards initially appeared as tragic tales – two more Maiar who fell into darkness, though unlike Sauron they don’t appear to have become immensely powerful death-lords. But later Tolkien reimagined them a bit; in some of the legends left behind at his death, the Blue Wizards had a prominent role in combating Sauron’s influence in the dark East, ensuring that although he did recruit armies to his cause from those lands, he was unable to command the simply overwhelming numbers he might otherwise have been able to.

Five Wizards, four colours, three characters important to the central storyline, two who form a critical linchpin to the story – and one timeless image. An old, bearded man, carrying but not leaning on a staff, striding along to bring wisdom, help, and much-needed magic to the protagonist. All, of course, under the wide brim of a pointy hat.