How to Turn a Tour into a Story Your Clients Will Never Forget
“In the end, people don’t remember how many stops were on the itinerary. They remember how they felt at each one.”
That’s the simple truth many tour operators overlook.You can offer the most efficient schedule,...
Story-Driven Itineraries: Selling Experience Instead of Locations
“People don’t remember kilometers.They remember the old woman who offered them olives in a mountain village.They remember the sound of church bells at sunset.They remember how a place felt.”
That’s the difference between an itinerary...