What Makes a Blurb Sell a Book?
“You had me at the back cover.”Said no one ever — but it’s exactly how readers choose.
The truth is: most people don’t buy books.They buy promises.They buy feelings.They buy the story they think they’re...
Words with Soul: Why Your Brand Needs Story, Not Just Structure
“You can have a perfect website structure, SEO-optimized headlines, and flawless design.But if your words don’t carry soul, no one will stay. No one will care.”
Every brand has a logo.Every service has a price.Every...
How to Turn a Tour into a Story Your Clients Will Never Forget
“In the end, people don’t remember how many stops were on the itinerary. They remember how they felt at each one.”
That’s the simple truth many tour operators overlook.You can offer the most efficient schedule,...
Story-Driven Itineraries: Selling Experience Instead of Locations
“People don’t remember kilometers.They remember the old woman who offered them olives in a mountain village.They remember the sound of church bells at sunset.They remember how a place felt.”
That’s the difference between an itinerary...