If you are a self-published author, you probably realize that also the publishing industry will see a bitter downfall due to the coronavirus crisis. You don't need a master's degree in economics to draw such conclusions, right?...
Let me tell you a story about a woman named Justine Sacco. She was Director of Corporate Communications at IAC, an American holding company with some of the most recognizable brands on the planet. Ms. Sacco...
Subject: The Importance of Logo in Author’s Branding Have you ever stopped by and suddenly realized that you’re fully able to identify a business pretty much instantly and feel an emotion you have in regards to it...
Book marketing is tough. That's something you’ll hear over and over again among authors. Even for me, as a professional marketer, writing books is tough. Truth be told, I'm simply not as good at it as...
Stop Press! Authors, you may just be making some big mistakes when it comes to marketing your books. We know that, as authors, you want to share your story with the whole world. But, sometimes, an author’s...
Marketing takes organization, planning, and consistent action: it’s hard work. Fortunately, marketing is about fostering relationships and connections, which can prove rewarding to you and your fans. And since you know your book...
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